Free Standard Shipping on Orders + $73

The South End

A tribute to the South End's rich history and culture.

The South End Hoodie (VINTAGE BLK)

$55.00

Why We Celebrate the South End

The South End Black History Museum exists as a heartfelt tribute to the lives, struggles, and triumphs of the Black families who called the South End home. It’s more than a museum—it’s a legacy that ensures their stories and contributions are never forgotten.

"It is our responsibility to recognize them and never, ever let them be forgotten."

Pete Norris

South End Families
South End Families

The Story Behind the South End

The South End holds a special place in the hearts of those who lived there, offering safety, culture, and pride that shaped a thriving community.

Safety

The South End was a neighborhood defined by trust and security. Families left their doors unlocked, keys in cars, and children played freely until dark without fear. “The South End was so safe I could go anywhere in the neighborhood… and stay out playing until it got dark.” This sense of security allowed single parents like the writer’s mother, who worked tirelessly to support her family, to raise children in a loving and nurturing environment.

“The South End was so safe I could go anywhere in the neighborhood... and stay out playing until it got dark.”

Pete Norris

The South End
The South End
The South End

Culture

Despite economic challenges, the South End thrived with its own identity. Families came together to celebrate with barbecues, shared meals, and festive gatherings. Even those who moved away returned for these events, reflecting the deep bonds of the community. “The South End had its own culture and identity. Even though most of the families were poor, we always found a way to have fun.” This culture of togetherness and joy was a defining feature of life in the South End.

“The South End had its own culture and identity. Even though most of the families were poor, we always found a way to have fun.”

Pete Norris

South End Family
South End Family

Neighborhood Pride

The pride of the South End extended to every aspect of life—from keeping homes and yards clean to excelling in school and sports. Parents instilled values of discipline and excellence to ensure their children succeeded in a predominantly white school system. “Yes, there was definitely a sense of pride in the South End. I am proud that I was born and raised there.” Sports brought the community closer, as neighbors cheered for their local athletes, showing unwavering support for the younger generation.

“Yes, there was definitely a sense of pride in the South End. I am proud that I was born and raised there.”

Pete Norris

South End Sports
GHS Track Team
The South End
GHS Grads
The South End

Why It Matters

This project is about honoring the generations who came before us—the parents, grandparents, and great-grandparents who worked hard, sacrificed, and built a community where love and care thrived. “The South End Black History Museum is not about you or me. It is about honoring our parents, grandparents, and great-grandparents.” Their legacy is one of resilience, and this museum stands as a testament to their impact.

“The South End Black History Museum is not about you or me. It is about honoring our parents, grandparents, and great-grandparents.”

Pete Norris

Explore the Collection

The South End Collection celebrates the people, pride, and history of this beloved community. By wearing these pieces, you’re not only honoring the South End but also contributing to initiatives that continue its legacy.

The South End Hoodie (VINTAGE BLK)

$55.00

A portion of the proceeds from items in this collection will be dedicated to supporting The South End Black History Museum. This contribution will help fund the museum’s efforts to preserve and promote Black history, ensuring its important work continues.

Agape-Goodfruit

@ckwessel

Agape (EBONY)

$34.00
Goodfruit longsleeve

@freezy30

I Never Lose Long-Sleeve Tee (PAPRIKA)

$34.00

@dewayne_norris2

Purpose Tee (GRY+GRY)

$28.00
David Freeman - Goodfruit

@freezy30

I Never Lose Long-Sleeve Tee (EBONY)

$34.00
Goodfruit Brand

@bmofit

Purpose Tee (BRN+CORAL)

$28.00